![]() ![]() "It's about taking that traditional entertainment experience - whether in theaters or on the TV screen - and creating a new level of engagement," says Peter Levinsohn, president of new media and digital distribution for 20th Century Fox. The movie will be able to piggyback on the pop-culture success of the game which has been downloaded tens of millions of times on Android, iOS, and other smartphone and console devices. The game will benefit from being tied into marketing efforts - including TV spots, posters, and the film's website. ![]() The deal seems to be a match made in heaven for both Rovio and Twentieth Century Fox. The partnership was announced at a press event on the Fox studio lot in Century City, according to the Los Angeles Times.
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